View time shows what bidders read in an M&A data room
View time shows how long each group reads in your M&A data room, down to the folder, document and page. The audit trail shows who opened a file.
Entropia's view time shows how long each group spends in your M&A data room, down to the folder, the document and the page. The audit trail tells you who opened a file. View time tells you who read it.
How is reading time measured in an M&A data room?
View time counts only active time: the seconds a document is open and on screen. When the viewer goes idle, the counter stops. A file left open while someone is away from their desk does not inflate the total, so the figure reflects real due diligence activity.
What does View time show at a glance?
The top of the page gives four figures. Active time is the total across the data room, compared with the previous period. Active viewers is how many people were active across participant groups. Files read counts the files that were open for 30 seconds or more, out of all the files in the data room. Read depth is the share of pages that were reached.
How do you see which bidder is reading the most?
On a sell-side M&A deal, bidders do not tell you how far they have got. In Entropia, participant groups are ranked by active time, and each one is labelled with the section where it spends most of its time, such as Financials, Legal or Commercial. You can see straight away which bidder is deep in the numbers and which one has barely started.
Where does each group spend its time in the data room?
A grid shows groups as columns and folders as rows, with the time spent in each cell. Switch from Total to Per page and the grid compares folders fairly, so a large folder does not look busier just because it holds more pages.
How do you know which documents and pages get read?
Pick a group and its documents are ranked by time spent. Open one and you see time page by page, which shows where reading stops: a bidder who spent hours in the audited financial statements but never reached the last 17 pages. For spreadsheets, the time is broken down sheet by sheet, so you can tell whether a bidder looked at the P&L or only the notes.
Why does View time help your M&A deal?
Your deal team can decide whom to call first from what bidders actually read, not from who opened the most files. You also see which sections draw attention during due diligence and which documents nobody has reached. View time sits alongside the Entropia audit trail, which still records every view and download.
